Manually download then update your Amazon kindle software .

Amazon on Thursday launched its Kindle application for the BlackBerry, making it possible for users of the smartphone to read digital books purchased from the online retailer and synchronize bookmarks with the Kindle electronic reader and other supported devices.The Research In Motion smartphone joins Apple’s iPhone and iPod Touch with a Kindle app, which is also available for Windows PCs. Amazon also plans to release applications for the Mac and Apple iPad, a tablet computer set to be released at the end of March.

E-books purchased from Amazon can be downloaded to the Kindle using its Whispersync wireless technology or to any other device with the Kindle application. E-books purchased on one device can also be accessed by other devices through Amazon.In releasing Kindle applications, Amazon does not tie customers to its own e-reader or hamper the reseller from selling as many e-books as possible. Amazon said it chose to support the BlackBerry because of user demand.

“Since the launch of our popular Kindle for iPhone app last year, customers have been asking us to bring a similar experience to the BlackBerry, and we are thrilled to make it available today,” Ian Freed, VP of Amazon Kindle, said in a statement.

Customers using BlackBerry devices on AT&T, Sprint, T-Mobile, Verizon, and other U.S. carriers will be able to use the Kindle application. Amazon has 420,000 e-books available, including 102 of the 112 New York Times bestsellers. However, because Amazon uses proprietary copyright protection technology, the retailer has fewer than half the e-books available from competitors, such as Sony and Barnes & Noble, which support an open e-book standard in their e-readers, the Reader and Nook, respectively.

Nevertheless, the Kindle leads the e-reader market, with Sony’s Reader a distant second. In releasing fourth-quarter financial results last month, Amazon chief executive Jeff Bezos said the retailer sells six books for the Kindle for every 10 physical books with the same titles. The total number of Kindle books downloaded would be higher, if Amazon counted free books.

When the book retailer Amazon first came on the scene, it introduced the online bookstore to us. This time round, it has taken that move one step further by offering its merchandise in electronic form. All this is done through a new wireless reading device called the Amazon Kindle. The stage is now set for complete electronic reading if you choose; yes, Buy Kindle 2 e-books because it is electronically procured and read with an electronic reader. This wonder of a product was launched as the Amazon Kindle electronic book reader. The handy reading device has the capability to download books, blogs, magazines, and newspapers in pioneering the new-wave reading. Before the dedicated e-book devices, reading used to be done through thumbing the pages of a book. Readers today have the electronic option which is mobile, flexible and user-friendly. The Kindle Portable eBook Reader is designed to operate on its own. It is connected directly to the Amazon Whispernet through 3G technology for media flow, synching and even internet browsing. There’s no service plan, contracts or bills to worry about because this feature is paid for by Amazon. About the only cost upon the user is power consumption on the battery; recharging every 4 to 5 days of continuous operation as opposed to 2 weeks with the wireless turned off. Whispernet is also Amazon’s wireless delivery system. If you have a book in mind that you want to read, you can obtain it within a minute via this system. Customers are also allowed to download and go through the first few pages of the books for free. If you decide to buy it, you can then proceed to purchase and download it with a single click directly on your Kindle. The Kindle is a compact paperback-sized reader and you can carry a library of books around with it but still travel light. The best thing about this Wireless Reading Device is its crisp black-and-white paper-like display. For an electronic screen, it’s very easy on the eyes especially for those who read for long periods. The display is based on the Vizplex version of E-ink technology with no backlighting. Reading is thus 100% natural in bright sunlight and you won’t have a problem with the screen getting too hot from reading too long either. Additionally, Whispernet leverages on Amazon’s optimized technology plus Sprint’s national high-speed (EVDO) data network for its users to wirelessly search, discover, download, and read content on the spot. The original Kindle eBook Reader is succeeded by an improved edition called Kindle 2. It retains a great deal of the winning features but minus the rough edges of the maiden version.

I never need to worry about whether I can read a book. As long as a book’s a book, that is — printed on paper, in English. I know I can pick it up and read it no matter how long it sits on my shelf after I bought it.

But as we move into the era of e-books, that assumption no longer holds.

In certain cases, you can’t read the electronic book you buy from one store on a device supported by a competing store. Similarly, you can’t read e-books you borrow from your library if you don’t have the right kind of device. And there’s a chance you won’t be able to read the e-books you buy today on the e-book reader you own several years from now.

Does anyone in the books business realize how dumb this is? Seems not. Because just when the situation seemed to be getting better, it suddenly got worse.

E-books — books available in digital form and typically distributed over the Internet — have been around for years. But they’ve only really started to take off in recent years with the release of portable e-book readers by Sony and Amazon.com.

Amazon’s Kindle was a top seller during the holidays for the online store. For books that it offers in both digital and physical editions, Amazon sells six e-books for every 10 traditional ones. Meanwhile, Sony sold four times more Readers this past December than it did the previous one.

Many other companies are jumping into the business. Barnes

---

---

& Noble recently launched its Nook device. Technology companies such as Plastic Logic and DMC Worldwide plan to launch their own competing devices and e-book stores later this year.And then there’s Apple. One of the key features of its recently unveiled iPad is the iBooks app, which includes both an e-book reader and a digital bookstore.

Until Apple announced its iPad, you could have argued that the industry seemed to be solving the compatibility problem. Although numerous e-book formats have existed over the years, the industry seemed to be coalescing around a standard called EPUB that was specifically designed for use by e-books. And many bookstores and libraries that wanted to limit what consumers could do with e-books had signed on to digital rights management (DRM) software from Adobe.

As of last month, that widespread support for EPUB and Adobe’s DRM left Amazon, which uses its own proprietary file format and copy protection technology, as the only major holdout. That’s a big deal because of the popularity of the Kindle, but there was a chance that market pressure for a standard might eventually force Amazon to acquiesce.

But thanks to the iPad and iBooks, the pressure on Amazon just got a lot lighter. As Steve Jobs noted when he introduced the iPad, iBooks is supporting the EPUB format. What he didn’t say, though, was that Apple plans to use its own DRM software to wrap around its books, not Adobe’s.

That means you won’t be able to read books you buy in iBooks on your Nook or Sony Reader, even though they’re all in the EPUB format. It also means that you won’t be able to use the iBooks app to read books you purchase from Barnes & Noble or Sony, or the e-books you borrow from your library.

Apple has already shown great ability to sell digital content such as music and movies, and there’s every reason to believe that it will become a big player in the e-books market as well. If it does, two of the industry’s biggest players will be offering e-books that are incompatible not only with each other’s readers, but with those of the rest of the business.

To be sure, there are some ways around the problem. Both Amazon and Barnes & Noble offer e-book applications for Apple’s iPhone. Assuming that Apple will allow those programs to run on the iPad, consumers could still access e-books bought from those two stores on the device. They just wouldn’t be able to read them with the iBooks app. And they still couldn’t read books bought from iBooks on a Kindle or a Nook.

The lack of compatibility may not matter in many cases. I rarely want to reread, or even keep, popular fiction books. Similarly, many consumers may not mind not being able to move books to a new device if they switch to a reader with a different format.

But there are lots of books I’ve kept in my library for years. Even if I rarely refer back to them, I love that I can.

I don’t think people will lose that attachment to certain books as they move to digital readers. But they may lose their ability to maintain their libraries unless publishers, bookstores and makers of the devices find some way to play nice with each other.

Kindles are exclusively offered at Amazon™. So, shopping for a new Kindle is a matter of ‘when’ rather than ‘where’. And the ‘when’ is NOW! The Kindle 2 has dropped from its original price of $399 to $299 with free shipping.

With the new 3G technology one can have their  favorite books at their fingertips in under  a minute.  NO expensive monthly fees, or service plans.  Instant access to more than 350,000 books, newspapers, magazines and  blogs from anywhere in the world.

Perfect gift for high school and college students. View samples of any books before you purchase. Your loved one will absolutely love the Kindle. It’s lightweight yet durable construction make it the #1 electronic book reader in the world.

UPDATE! The Kindle™ Christmas sale price has become permanent, $259! And with Amazon’s FREE 2 DAY Shipping, it’s the most affordable new Kindle 2 on earth. Complete with the included global Whispernet wireless service. All Courtesy of Amazon.